Increased competition is making it difficult to distinguish products solely by attributes, creating room for cause-related marketing. In this study with a sample of 322 university students, we evaluated the changes in consumer attitudes toward cause and brand as consequences of Cause Brand Alliance (CBA), by using the product category as moderator. Four popular brands from two product categorie...

the ordinary tensor product of modules is defined using bilinear maps (bimorphisms), that are linear in eachcomponent. keeping this in mind, linton and banaschewski with nelson defined and studied the tensor product in an equational category and in a general (concrete) category k, respectively, using bimorphisms, that is, defined via the hom-functor on k. also, the so-called sesquilinear, or on...